7 Goals To Set Yourself on Medium for 2020
1. Schedule it in
If you want see results (whether it be more readership, more followers, more money, etc) take your Medium writing seriously.
Decide on the amount of articles you want to publish per week, and treat it like you would your job. Find time where you can to work on your craft, whether it’s during your lunch break, your commute, or when you’re supposed to be concentrating in a meeting (my personal favourite).
2. Follow people
I don’t believe in follow-for-follow. I’m sure it works for some people but the majority of people who are serious about reading your articles are going to follow you based on the work you’ve created previously rather than because they want you to follow them back.
I never follow accounts randomly. I will follow because a) I like their work or b) I like their commentary and discussions on my work. Either way, each ‘follow’ for me means something.
For 2020 I have decided that I will try and follow 10–20 people a week. I want to have time to read their work, acknowledge their new pieces and ensure my article feed is relevant to me.
Take some time to go through several Medium accounts a week and find people who you genuinely want to follow. Not only will this expose your own account to others, but it’ll better your own experience too by filling your feed with goodness.
3. Write and post once a day
This can be bloody tough, because life can get hectic. Some of us have full-time jobs, some of us have family and children. We are riddled with commitments. But if you can find the time to publish at least one piece every 1 to 3 days, you’ll greatly notice a difference in all of your stats.
The more you write, the more likely you’ll have pieces that resonate with readers. You’ll build a rapport. You’ll gain more exposure. You’ll have more chance of curation. Most importantly, you’ll be learning to discipline yourself for your craft and strengthen your writing capabilities on the regular.
4. Analyse your previous posts
It’s not easy to do this, considering a lot of mystery still lingers over Medium stats. But there can often be a reason for why your posts flourished or burned.
Sometimes, it can be for really minor reasons — did you use a confusing title? Did you use irrelevant imagery? Were your paragraphs too chunky and unreadable? Was the structure of your piece all over the place?
Take note (where you can) and take your learnings through to your next piece. Onwards and upwards.
5. Don’t try and replicate previous successes
This goes for both your own work, and the work of others. It’s important not to become to bogged down with your successful posts and the desire to replicate them.
It’s incredibly hard to predict what will and won’t be successful on Medium, and personally, that’s half the fun of the experience.
My 4 most successful posts (in terms of what they earned) were on the topics of weight loss, grief, productivity and writing. That’s a decent hodgepodge of topics, and shows that success can come in any form. I’ve written on all 4 topics multiple times, and the reason behind success of these 4 remain a mystery to me.
6. Actually read other people’s work
Medium’s a-changin’, and as it currently stands, I love it.
We are now rewarded for people genuinely reading and interacting with our articles and my Medium earnings continue to triple each month since the change.
Older articles that gained no traction when I first posted them are now some of my highest earning pieces. And that’s thanks to people genuinely and thoroughly reading my pieces.
People are no longer rewarded for others going into their work, clapping and not reading. I still clap for pieces to show my appreciation, but I feel like others get more from me reading their work. Good, interesting and entertaining writing gets rewarded. Do your part and read as much as you write, if not more. Spread the love (and inadvertently give ’em cash).
7. Write something different
For every 3–5 articles you write on a topic you’re comfortable or passionate about, write about something you aren’t.
Not only will you learn something new, but you’ll expand your horizons in terms of new readers and new interests. You might discover new passions and gain more knowledge.
Writing about a topic that you’re not familiar with, or comfortable with, will teach you some invaluable learnings that will trickle into any of your writing that follows.
For more like this, check out some of my other pieces below!